"We're willingly branding ourselves with whatever popular motif that rears its head in fashion be it Givenchy panthers, Stella McCartney botanical florals or Mary Katrantzou typewriters so the logo along with hyper-visual prints is certainly part of our culture to set ourselves apart or in with the crowd, depending on your perspective..."  
http://www.stylebubble.co.uk/style_bubble/2012/07/logo-a-gogo.html